RESEARCH
To find out the way my group wanted to approach the project, we looked up names of other bands that have songs with the same vibe. We looked deeper into the lyrics of the song as it says "out of time" repeatedly. We also researched the best way to create a storytelling music video without being confusing. My group listened to the song many times to get a feel of the type of message the tone and beats convey.
PLANNING
We thought we could possibly have the band stand for things like feeling things are almost ending or a sense of fear. This also helped us come up with an idea for our music video. We are going to do a storytelling music video that is a murder mystery. Our plan is to have a group of friends hanging out and slowly everyone starts getting killed which relates to the lyrics of "out of time". We want to market the group as associated with anxiety and often times sadness and darkness. We want the target audience to be people who relate to fear and that feel as if they are in a rush in life. The way that the band dresses is going to be very dark tones with dark lighting in the photos.
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